Fueled by jerk chicken, rice and the creative energy of our small group of founders in central London. The idea was not just to create a magazine, but to establish a sort of 'government' for the new-gen tastemaker and consumer. Catering for all, but focused primarily on Gen Z and Millennial audiences, Mission Statement is documenting and defining the cutting edge of youth culture in a print magazine and digital offering. Mission Statement also provides opportunities via projects and collaborations, enabling brands and businesses to engage with our audiences in creative and lucrative ways - drawing on the teams experience in fashion, business, marketing and more. 

THE IDEA FOR MISSION STATEMENT  WAS BORN A YEAR AGO

Diving deep into the Gen Z market segment, Mission Statement acts as an encyclopedia for this increasingly crucial and complex demographic. Being a team of millennial creatives ourselves, we can relate to, understand and form direct relationships with the audiences we serve. Using this home-advantage to the benefit of partners and consumers alike. The company prides itself on having a tailored market share within the Millennial & Gen Z stage, acting as an encyclopaedia into these demographics. 

Being residents of this community we have a direct relationship with our market, allowing us to understand them, relate to them, but most importantly, facilitate projects and collaborations that both interest and benefit them (proving mutual benefits)  - and the wider network. Understanding the Gen Z generation grants ease when capturing the raw and transparent stories of those that house them. More importantly, we serve as the bridge between the creative industry and future generations.

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