Est. 2019

London, UNITED KINGDOM 

Mission Statement is a multimedia platform documenting and defining the cutting edge of youth culture in digital formats and a bi-annual print magazine. Embracing the fluidity of identity, genre and boundaries that Gen-Z want, whilst exploring and investigating topics and dialectics spanning the broad spectrum of the modern cultural and socio-political landscape; This is a platform for the contemporary, eclectic, and discerning individual. The individual who choses to critically engage with the most urgent and of the moment content across art, fashion, beauty, wellness, diversity, culture and humanities, expressing themselves through words, photos, arts and videos.

Understanding the Gen Z generation grants ease when capturing the raw and transparent stories of those that house them. More importantly, we serve as the bridge between the creative industry and future generations