In this whisky meets winsome art collaboration, New York-based artist and creative, Shawna X once again explores new mediums of transformative creativity and her artistic genius, creating a new limited-edition bottle with Scoth Brand, Ballantine. In hopes of celebrating joy, colour and positivity—while also bringing communities back together through a series of initiatives—including vibrant murals across different cities, a fund to help revitalise neighbourhoods, and help the nightlife & events industry recover in the wake of the pandemic, Ballantine’s newfound relationship Shawna X paints a beautiful narrative of purposeful creativity and collaboration. “Shawna X is at the forefront of a rising generation of multi-faceted visual artists, known for her vibrant and colourful style and collaborations with the likes of Nike, Spotify, The New Yorker and her recent reinterpretation of the Oscars statue. Staying true to her style and ethos of invoking positivity through her artwork, Shawna X has now applied her signature splash of colour onto Ballantine’s iconic Finest bottle.”
In the spirit of giving, Ballantine’s will also support the recovery of these scenes via grants that will be distributed to independent bars to help hospitality businesses and enable them to re-connect with their communities. Ballantine’s Marketing Director, Mathieu Deslandes, added: “The Ballantine’s x Shawna X limited edition celebrates community spirit and bringing people back together. Nightlife neighbourhoods and the hospitality industry have faced a tough time over the past year or two and we are pleased to give back to the places where Ballantine’s is best enjoyed – the bars. I can’t wait to see these bold and vibrant designs inject a sense of joy and colour onto shelves around the world.”
“Community spirit is something that has always been important to me so being able to work closely with and champion local communities around the world has been a unique experience.”
Shawna X