DIGITAL STORIES

INTRODUCING TTSWTRS

Anna Osmekhina is more than just any designer, she’s an artist with Eastern European Heritage using her modern innovative vision; thus Creating streetwear label TTSWTRS (which stands for TATTOOSWEATERS).


Birthed seven years ago with the notion to curate a unique approach to fashion using tattoo art for inspiration, Anna founded a brand that in a short time managed to become one of the favourites not only of Ukrainian fashionistas; but also of those around the globe. TTSWTRS items are being seen by the likes of high profile individuals such as: Nicki Minaj and Winnie Harlow..

Image from @TTSWTRS

TTSWTRS is renowned for its concept of optical illusion expressed mainly around the naked body covered in tattoos. For its latest collection, the brand introduces an experimental range inspired by deconstructionism aesthetics. Anna’s New collection stays true to the brands DNA whilst including interpretations of the future driven by artificial intellect.

TECHNOLOGICAL SINGULARITY – a hypothetical moment in the future when tech development became unavoidable and unstoppable, forcing the radical changes in the very core of human civilization. With this in mind TTSWTRS presents its FW 2020/2021 collection and gives its own interpretation of the future driven by artificial intellect.



The soul of FW 2020/2021 is a cyborg one-piece – covering a person as a second skin and serving as the basis for the other items. The collection transfers the futuristic scenario onto the basic winter wardrobe: neon sports costume perfect for planting vegetables on Mars or a lacquer one-piece for a small talk with the aliens. The collection also includes a reversible tattooed bomber with a detachable bag, parkas & lacquered bike-inspired jackets.


The colours and details scream – technology: glazed and matte black, neon-green and beige contrasted with the electro schemes, USB sockets, technical description, details names and cyborg abbreviations. The quintessence of the collection is highlighted by the fluorescent reflective elements.

TTSWTRS created the items of FW 2020/2021 to mark this moment when we all fall into pixels to gather back as something else, living every single moment of 2020 and further to the fullest.


Here comes the future...



MS: You say TTSWTRS is a creative space of like-minded ideators and designers, how is this demonstrated through your artistry?

AO: “We are now developing this trajectory as I would like to see TTSWTRS turn into a big-scale platform of such kind one day. Meanwhile we have been supporting this idea creating clothes within the team for 7 years, gradually expanding the boundaries. Our collections are always a combination of ideas and feelings of every person in the team. For collaborations we invite not only tattoo artists, but also artists and illustrators to support different creative directions”

MS: Where do your main influences for TTSWTRS come from?

AO:”The main influences for TTSWTRS came from American icons. For us the most striking are Nicki Minaj and Winnie Harlow”

MS: Describe your usual clientele?

AO: “Every one of our clients is a person who seeks to feel and express his uniqueness every day”

MS: TTSWTRS is remarkable for its concept of optical illusion, your trademark is using tattooed textiles - is this a theme that will be seen continually from TTSWTRS?

AO:”We highly appreciate such perception of our brand and sure, we plan to permanently invite tattoo artists to collaborate”

MS:Because of the tattooing details, TTSWTRS's style has been described as wearable art, do you agree, why?

AO:“I very much agree with this statement as we think of the human body as the canvas where the most important condition is being in the necessary density. And since everyone who chooses to decorate their body with tattoos is unique, his or her body is art itself. And it is our main inspiration”



MS:When making your designs, what are your three biggest rules?

AO:Follow the idea that is in my head, try not to be derivative, not to spoil the fabric and create consciously.

MS:Other than the unique use of tattooed fabrics, how else do you distinguish individuality within your label?

AO:Each tattoo from our bodysuit or sweatshirt already has its place on the skin of a real person. For us it’s not just a print as we imagine as if we were tattoo artists and could place a tattoo on the body. So we directly produce the “bodies we tattooed”. Inside any piece there is a non-commercial story as if these things were for a particular movie. We love the clothing’s, the clothing’s love us and you.

MS:You've made pieces for celebs across the scene, from Nicki Minaj to Winnie Harlow, who has been your favourite to dress & why?

AO:”I was very pleased that Nicki Minaj put on our clothes. Her stylist bought it in one of the concept stores where we are presented. It being so unexpected and amazing made it one of the most pleasant cases”

MS:The aesthetic of TTSWTRS is street-styled, why is this?

AO”Street style? I don’t usually think about TTSWTRS in that direction, but let it be street style. Almost always, this is my basic wardrobe for the season. I want everything and I directly know how and with what I will combine it. So I’d say the peculiarity of TTSWTRS aesthetic is that it can be anything you want it to be.”

MS:What's the next step for TTSWTRS?

AO”In the near future we want to switch to our own online platform and release collections only when we have something to say, without being tied to the season and trends. Also - to switch to organically created fabrics and biodegradable packaging. And as to our offline spaces: we want to open them in our favourite cities”



Written By : Izabel Rose

Images: @TTSWTRS

© 2020 MISSION STATEMENT MAGAZINE

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