DIGITAL STORIES

Sheep Inc. x Daniel W. Fletcher x The Be Well Collective Collab

By Kaycia Ainsworth


Leaves are no longer falling from trees. Autumn solemnly draws to a close and as it does, the nights once again become darker and colder, welcoming the whimsical winter season. It is usually around this time when we face the repetitive rigmarole of being surprised that it's cold and dark at 5PM, even though it happens every year, and somehow we remain unprepared for it. Every evening is spent wondering whether we really need to wear a big cumbersome coat (it doesn't match the outfit!) before braving it and spending the rest of the night wishing we had worn it. Rushing off to work in the fog and allowing the chap of the winds to remind you that, somehow, you still don't own gloves. Experiencing the AutWint transition period (coining it!) is so universal it becomes a tradition; our ritualistic shock and unpreparedness almost becomes a dance we do with ourselves to celebrate the dawn of the new season and to bid farewell to the one just passed.



Here to help celebrate our seasonal metamorphosis is Sheep Inc, a contemporary knitwear brand dedicated to style and sustainability. For 2021 they have launched a limited edition charitable collaboration with seasoned designer and Fiorucci’s artistic director, Daniel W. Fletcher. The collaboration features two beanie hats, namely in colourways of blue and white, and pink and red. The collection is naturally carbon negative, meaning its production reduces carbon emissions rather than raising them. The beanies are extremely stylish and easy-to-wear, featuring a classic stripe pattern made from 100% Merino wool sourced from regenerative sheep stations in New Zealand. The wool is spun into yarn using renewable energy before the knitting, which is solar powered, obvi. So yes, it's a totally gorgeous hat that's so sustainable it actually reduces your carbon footprint and just so happens to be designed by one of the most influential names in fashion. But is that all? No! 100% of all proceeds generated from its sales are to be donated to The Be Well Collective, a mental health charity focussed on aiding mental health concerns amongst young people, right in time for the winter blues.



"...featuring a classic stripe pattern made from 100% Merino wool sourced from regenerative sheep stations in New Zealand. The wool is spun into yarn using renewable energy before the knitting, which is solar powered..."



Okay, so it’s a super sustainable hat designed by fashion gods that gives to charity... and that's everything? Well, no, we forget to mention, there's a sheep included. Yes, really. When you receive your beanie you just tap the NFC tag with your phone and you will be allocated an adoptive sheep from the same farm your knitwear’s wool came from. Keeping the brand's ethos fully circular, from brand name and production to purchase, sheep included.