By Izzy Utterson
In 2021, celebrity brand collaborations seem omnipresent, from beauty gurus pairing up with large makeup brands, to fashion influencers curating their own collections with cosmetics and clothing companies. The Organic Pharmacy, a performance-driven organic beauty brand founded in 2002 by Margo and Franco Marrone, decided to go down a slightly unexpected route and collaborate with a comedian. Gstaad Guy is every bit the 21st-century satirical genius. Based on two characters Constance and Colton, his online presence has grown significantly over the past few years, providing his audience with unique and hilarious content that riffs off tongue-in-cheek observations of the exclusive and luxurious lifestyles of the (very) wealthy. This exclusive collaboration between Gstaad Guy and The Organic Pharmacy brings together two decades of research (from both sides!) on luxury, vegan, sustainable and high-performance products and create the Alpine Collection. MSM was able to interview the man himself on the story behind the collaboration and why self-care is so important to him.
What made you pick The Organic Pharmacy to collaborate with over other brands?
For the year 2021, I have made it a mission for Gstaad Guy to exclusively work with brands that reflect what I believe to be the Gstaad Guy values. This includes exclusively promoting businesses that make a conscious effort to reduce the harm caused to our planet during production and consumption. An example of this is the ‘Eco-Chic’ movement that has been discussed on Gstaad Guy - the idea that we should try our best to only indulge in luxury goods and services that promote sustainability in some form. The Organic Pharmacy stood out to me; although it is definitely a brand associated with luxury, the company also promotes the use of recycled and biodegradable materials, as well as organic ingredients, which are far less harmful to our bodies and our planet than most products on the market.
"I have made it a mission for Gstaad Guy to exclusively work with brands that reflect what I believe to be the Gstaad Guy values. This includes exclusively promoting businesses that make a conscious effort to reduce the harm caused to our planet during production and consumption."
What inspired The Alpine Collection?
The Alpine Collection was inspired by the Gstaad Guy fans that constantly complimented Constance and Colton's skin in the comments (on Instagram) - comments including, "Tell us about your skincare routine". I had already been using various Organic Pharmacy products to take care of my skin, so I contacted the team in an attempt to create my own variation and skincare line - combining all the elements I loved from the products I had been using.
What is more important to you when it comes to skincare, quality or luxury?
Quality is the most important thing for me when it comes to skincare. The packaging in which the product is presented also means a lot - which is why we made sure to bottle the entire Alpine Collection in reusable glass bottles.
What are the top 5 beauty tips/hacks that you swear by?
Try your best not to touch your face throughout the day.
Buy two of every face wash you like, so you can leave one in the shower and one by your sink.
Don't scrub your face with a towel to dry your skin after washing it. Lightly blot your face with a towel instead.
Moisturise, every morning, every night, and every time before you go outside.
Drink lots of water. I see an immediate difference in my skin on days that I haven't managed to hydrate enough.
To learn more about the Gstaad Guy and the Alpine Collection go to @gstaadguy.